What this is

ImagineAcademy, in plain terms.

ImagineAcademy is ImagineArt's learning hub for working creatives: on-demand courses filed by industry and by task, step-by-step tutorials, and live ImagineLive sessions. Browsing needs no account, the first lesson of every module is open, and finishing a module or a full course issues a certificate carrying your Member ID.

The catalogue is deliberately specific rather than general. Courses are organised the way work actually arrives — by the industry you work in, or by the thing you need to make this week — so you can start from your own brief instead of a syllabus.

ImagineArt is demonstrated on screen throughout. It is never sold to you.

Why we built it

AI is not here to take your job.

It takes the parts of the job that were never the art. The retouching. The reshoots. The waiting on a location, a model, a render. That was never the craft — it was the tax on the craft.

We teach professionals how to hand that part off, so more of the job is the part only you can do. Every course, every session and every touchpoint here should leave you more in command of your craft, not less.

That includes the sceptics. If you think AI has nothing to offer the way you work, this was built for you too — especially you.

Taught by Forward Deployed Creatives.

The courses are presented by the people who use these tools on client work — not presenters reading a script. The same team hosts the ImagineLive sessions, where the work happens live and unedited.

Meet the instructors →

Who it's for

Creative teams, and the people who work alone.

Creative teams inside brands and agencies — designers, art directors, creative leads and content teams who already know what good looks like and want the production time back.

Freelancers, studio owners and small agencies building a practice around these tools.

And the people who run those teams, deciding whether any of this is real.

How it's built

Stupidly simple, on purpose.

The goal was never a platform. It is a curated place to learn, built so that someone who has never touched an AI tool can navigate it without confusion.

Clean and minimal. Clear copy. No sci-fi, no jargon, nothing that talks down to you.

Everything here is free to watch. You sign in only to keep your progress across devices, open the rest of a module, and take the resource packs with you.

What's coming

The road
from here.

Courses, industry by industry

AI for Fashion & Apparel leads, with FMCG and consumer brands, e-commerce, architecture and interiors, and restaurants and hotels following. The Mastering AI track runs alongside as the industry-agnostic spine: Foundations, Integration, then Direction & Scale.

Now

ImagineLive, on its own cadence

Live sessions independent of course releases — deep dives, walkthroughs and open Q&A on LinkedIn Live and X Spaces. Every one is recorded and kept here as a permanent replay.

Now

Workshops, and the Agency Program

Smaller, hands-on sessions run in Discord once the live programme has a back catalogue to build on. Alongside them, a separate certification track for agencies — curated rather than self-serve at launch.

The first graduate cohort

Certificates and merch to the first people through a full course, made to be worth showing rather than corporate swag. Every graduate joins an internal record of certified creative professionals; whether that becomes a public directory is a separate decision, not a promise.

Later

What you earn

Something worth showing.

Finish a module and it issues its own module certificate. Finish the whole course and you get a course certificate alongside them.

Both carry your Member ID — a permanent identifier issued the first time you touch ImagineAcademy, whether that is registering for a live session or starting a course. It follows you, and it appears on everything you earn.

Certificates are built as shareable assets rather than plain PDFs, and graduates can request a physical copy. Every graduate is also added to ImagineArt's record of certified creative professionals.

Build alongside
the community.

Share work in progress, get feedback from other Imagine creators, and hear first when new lessons land. Live sessions and graduate cohorts get their own spaces.

Join the Discord ↗Browse everything →

Questions

The short answers.

Does it cost anything?

No. Every course, use case, tutorial and live session is free to watch, and browsing the catalogue needs no account. You sign in only to keep your progress and take the resource packs with you.

Do I need an account?

Not to browse. The whole catalogue — courses, use cases, tutorials and the ImagineLive archive — is open without signing in, and so is the first lesson of every module. Signing in saves your progress across devices, opens the rest of the lessons, and lets you download the resource packs.

Do I need to know AI tools already?

No. Start with Mastering AI: Foundations if you are new — it covers the platform, the credit system and the model lineup before anything else assumes them.

Do I get a certificate?

Yes, at two levels. Finishing a module issues a module certificate; finishing the full course issues a course certificate as well. Both display your Member ID.

Who teaches the courses?

ImagineArt's Forward Deployed Creatives — the team that uses these tools on client work and demos them live. They present the courses and host the ImagineLive sessions.

Where do the live sessions happen?

ImagineLive streams on LinkedIn Live and X Spaces, on its own schedule rather than tied to course releases. Every session is recorded and kept here as a permanent replay.

Start where you already work.

Pick the industry you are in, or the thing you need to make this week.

Browse everything →