Module 1.0
The AI Product Launch
A launch kit built end to end: the brief, hero product imagery, packaging variants, lifestyle scenes, the ad, the launch film, and the pipeline that repeats it.
7 lessons · From the course: AI for FMCG & CPG
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1.1The launch briefMap the full asset kit before generating: every channel, every format, every deadline, on one page.→1.2Hero product imagery with SeedreamThe Seedream workflow for packaging-true hero shots: reference truth in, catalog-grade angle sets out.→1.3Packaging and shelf variants in EditFlavor lines, seasonal skins and shelf rows without a reshoot: masks and Magic Text instead of regeneration roulette.→1.4Lifestyle scenes with consistent talentReal people, same faces, product in hand: Nano Banana identity preservation applied to consumer-goods lifestyle imagery.→1.5URL to Ad: the launch spot in minutesAd Studio’s URL-to-Ad, Motion Design and Ad Reference: from product page to a tested set of launch ads.→1.6The launch film with Veo and KlingA 15–30 second launch spot, prompted shot by shot with structured JSON and assembled from chained clips.→1.7The launch pipeline in WorkflowsFreeze the whole launch into a node graph: next quarter’s SKU reruns the entire kit from one new reference photo.→