A product launch is not one image — it is a kit: retail imagery, e-commerce sets, paid social, point-of-sale, and a launch film, all due the same week. The brief maps the kit before any generation starts.
Inventory the channels
Channel | Assets needed | Built in |
|---|---|---|
E-commerce PDP | Hero + angle set, 4K | Image + Upscale |
Retail / POS | Packaging-forward key visual | Image + Edit |
Paid social | Ad variants, 3 hooks minimum | Ad Studio |
Launch film | 15–30s spot | Video (Veo/Kling) |
Seasonal refresh | Shelf + flavor variants | Edit + Workflows |
One reference truth
Everything in the kit descends from one thing: a clean photograph of the real product. Front-lit, neutral background, label perfectly readable. This is the reference truth every lesson in this module builds on.
Sequence the build
Hero imagery first — it defines the light and grade the rest inherits.
Packaging and shelf variants second, while the hero look is fresh.
Lifestyle and talent third, ads and film last — they consume everything above.
Launches fail on the asset nobody listed. The brief is the insurance.