Stupidly Simple: A Field Guide to Bringing AI Into Your Creative Team

A 5-step framework — Assess, Adopt, Create, Certify, Scale — for getting a creative team from scattered AI experiments to a shared, repeatable workflow. No jargon, no 40-tab stack, no six-month rollout. Includes the BRIEF method for deciding what's ready to hand to AI, a training cadence for new adopters, and the guardrails that keep quality high as output scales.