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ReplayAdvertising

AI for Consumer Product Design: Know what creatives work before you spend

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Most consumer brands find out which creative works after the money is already spent. A product shoot gets booked. A campaign goes live. Then the numbers come in, and half the budget went to visuals nobody stopped scrolling for. Gen AI changes the order of that process. You can now generate, test and refine product creatives before committing to production or media spend. Testing takes days instead of weeks, and you put money behind what has already shown it works. In this 90-minute LinkedIn Live, Hamza Ali Khan and Sebastian Dettweiler walk through how consumer product teams are using AI to make better creative decisions earlier. What we’ll cover: Producing product visuals and ad variations without a full shoot. Testing creative directions quickly, before media budget is committed. Spotting the signals that predict which creative will perform. Where AI fits in a real product design and marketing workflow, and where it doesn’t. Live Q&A: bring your own product and creative challenges. Who it’s for: Brand managers, product designers, creative leads, performance marketers and founders at consumer product companies.

Part of the course

AI for FMCG & Consumer brands

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